We aim to be globally recognized as being one of the most inspiring retail franchises for electronic cigarettes by year 2030, and internationally prosper in at least 50 countries by year 2055. In our day-to-day operations, we aim to be a pillar of reliability and warmth to our customers, and continue being able to positively empower people around the world to experience more of the colors of life.


Global Brands & Criteria

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Four Guiding Principles

We are guided by four

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What is our mission?

To enable as many people as possible in the world to be empowered.

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